Natural Instinct

Natural health & wellbeing for everybody

Advanced Natural Formula

Many of us are looking for safer, more natural products, but there is a lot of confusion about what 'natural' really means. We give you our Natural Promise that every product made with our exclusive Advanced Natural Formula meets the strictest standards for quality results, sourcing, environmental impact and safety.


  • The Australian government does not require any health studies or pre-market testing for 'natural' products.
  • There are many non-natural components and processes in most everyday Australian personal care products.
  • Even products labelled 'natural' may contain harsh preservatives or ingredients that are damaging to the environment.

We have set a new standard in 'natural' by developing our exclusive Advanced Natural Formula. Using the most current safety and efficacy data, research and resources available each product ingredient has been evaluated in four key areas:

  1. RESULTS All products that meet our exclusive Advanced Natural Formula standard are made with ingredients that must be necessary for the product to function well and provide real results.
  2. SOURCE Every time you purchase a Natural Instinct product with our exclusive Advanced Natural Formula, you can be guaranteed that it meets strict criteria with ingredients as close to nature and as minimally processed as possible.
  3. ENVIRONMENTAL IMPACT Each product that meets our exclusive Advanced Natural Formula standard must have little environmental impact during manufacturing and also when released into the environment.
  4. SAFETY Advanced Natural Formula product ingredients must be labelled accurately with little risk of contaminants, have established safety data and are less likely to cause skin irritation or allergies.

There are more than 400 ingredients that are not permitted in our Advanced Natural Formula, including parabens, PEGS, sodium lauryl and laureth sulphates. You can be confident that every product with our exclusive Advanced Natural Formula meets the strictest standards for quality sourcing, environmental impact, results and safety. Look out for products that have the Advanced Natural Formula for quality results, sourcing, environmental impact and safety.